alternative medicine
Alternative Medicine Brewing Company opened in Mount Vernon, NY, in 2021. Playing off their clever name (a tongue-in-cheek nod to cure-alls and pseudoscience through the ages), we created branding to back it up.
To develop a visual style that aligned with their playful name, we delved into the rich design history of patent medicine branding and advertising from the Victorian era, tarot cards from the 18th and 19th century and surreal art. The result is quirky and intriguing, using warm, vintage textures and colors with a contemporary aesthetic – a truly distinct look.
Team:
Creative Direction: Philip Byrne
Art Direction: Blathnaid Conroy
Design/Illustration: Niamh Murphy
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