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karma agency internship program

A campaign for Karma Agency aimed at potential new interns, promoting Karma's love of collaboration and passion for new, fresh perspectives. This campaign is all about what made Karma, Karma and what makes you, you. There might be some things in common: Karma is straightforward, you’re straightforward; or we might not: Karma loves print, but you’re digital all the way. But it’s not these individual traits that matter. Just like one chromosome doesn’t make a person, one trait doesn’t make a Karma employee. It’s about all of your traits. It’s about the way Karma’s traits and your traits mesh, conflict, overlap. It’s not about the circles on their own, it’s about what happens when they meet. When they meet, it’s like a chemical reaction. Projects gain more insight, design norms are challenged, and innovative ideas are propelled. Potential becomes kinetic.

​Project done as part of an internship at Karma Agency.

Team:
Creative Direction: Kayla Velocci
Copywriting: Paige Montes
Design/Art Direction/Motion Graphics: Niamh Murphy and Jenna Lecours

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