ART DIRECTOR                      DESIGNER                      PHOTOGRAPHER             


sector spdr etfs

In previous Sector SPDRs campaigns, we discoevred ads performed significantly better on web pages when they ran alongside relevant content – much better than ads placed run-of-site. We developed our 2022 campaign around 3 specific messages that could expand the contextual alignment to more investing strategy-focused articles, and to position the Sector SPDRs brand as a leader in the industry.

Visually, our creative stepped away from literal depictions used in former campaigns, but maintained the bold colors of the brand while focusing on strong typography and compelling animation to weave a story. View the whole playlist of videos here.

Creative Direction: Philip Byrne
Design/Art Direction: Blathnaid Conroy
Design/Art Direction: Niamh Murphy
Motion Design: PlusOne